Hitchner’s Furniture

This is a real-life case study of how Green Technology Services (GreenTech) provided Web Design & Hosting, Surveillance EagleEye security cameras, and PC EagleEye Managed Services to Hitchner’s Furniture in Salem, NJ.

Hitchner’s Furniture is a Salem County-based furniture store owned and operated by Martin Erdner and family. In order to continue to grow the family business, Hitchner’s Furniture reached out to Green Technology Services to receive assistance in drawing customers to their business and protecting the store against damages and theft.

IT Comparison
Hitchner’s Furniture: No IT Team – Tried to fix issues themselves with no avail, or called in family favors.

Green Technology Services: The expertise of multiple skilled and certified IT team members.

“The team at Green Technology Services is always ready and willing to come out and help us. They’ve taken time to show us how to fix little issues ourselves, help us upgrade to new systems, and have always been there when we needed them. Gary, John, and the GreenTech team are prime examples of exemplary customer service.”Cindy Erdner, Hitchner’s Furniture

PC Eagle Eye
At Green Technology Services, we understand computers are vital to successfully running a business. That’s why we ensure they continue to run smoothly for our clients. Hitchner’s Furniture contracted GreenTech for IT services to have the peace of mind that their computers would always be taken care of. That way, their focus could remain on growing and maintaining a successful retail business.

Other services/amenities included in contract:

  • 24/7 IT Support
  • On-Site Support
  • After Hours Emergency On-Site Support
  • Help Desk Services
  • Web Design and Maintenance
  • Information Technology Management Services
  • Network Monitoring
  • Performance Monitoring
  • Security Patch Management
  • Risk Analysis
  • License Management
  • Antivirus Software
  • Day-to-day email platform management

Surveillance EagleEye (SEE)
As a growing business, the owners of Hitchner’s Furniture understood that security cameras would help combat theft, as well as protect their bottom line against damage to their properties.

In 2016, Hitchner’s Furniture found that the investment in security cameras had paid off. The driver of a tractor trailer had inadvertently struck the side of the building with his vehicle. However, rather than taking ownership over the accident, the driver opted to deny that he was responsible for the damages to the store. By reviewing the security camera footage, it was proven that the driver was at fault for causing the accident.

After this incident, it was evident to the owners that the benefit of having security cameras on the premises was well-worth the cost of maintenance and installation.

Web Design
As savvy entrepreneurs, the Erdner family knew how important it was to have a website to show off their growing inventory, share the history of the store, and provide store contact information.

With the help of GreenTech’s web design team, Hitchner’s Furniture and GreenTech were able to collaborate on a website that both showcased their showroom inventory, and enticed customers to visit the store to shop. The website is easily updated, but maintains a sleek and modern design equivalent to the store’s high-end competition.

Social Media
As the death of print media loomed over their heads, Hitchner’s Furniture wanted to enter the 21st century and begin advertising their business online. So the managers at Hitchner’s Furniture pulled their advertising from the local newspaper and sought to refocus their budget into attracting a younger audience of homebuyers. After seeing a post from Green Technology Services’ Facebook page, Martin Erdner decided to contact Green Technology Services for social media management. As an existing client of GreenTech, the team at Hitchner’s Furniture had faith in our team’s ability to help them grow and build their presence online in order to bring new customers into their growing showroom.

With this addition to their contract, Hitchner’s Furniture now gained:

  • Facebook (and Twitter) Management
  • A customized social media strategy
  • Profile optimization
  • Unique & creative posts 2-3/week
  • Post on optimal days & times
  • Research and adapt to your voice
  • Promotion of events & specials
  • Respond to all questions/comment
  • Yelp, Google, and Bing management

Below is their BEFORE and AFTER website homepage screenshots:

Project Details

Company: Hitchner’s Furniture

Location: Salem, NJ

Website: www.hitchnersfurniture.com

Services: Managed Services, Web Hosting, Surveillance Cameras

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5 Route 45, Suite 201
Mannington, NJ 08079

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Marlton NJ 08053